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Data

The data that actually helps an amateur club

Guide·19 July 2025·Sfeira

Concretely, which data actually helps an amateur club? Used well, data helps you run the club better and lift engagement, revenue and credibility. Here are the six most useful types — and how to turn them into action.

The 6 data types that matter

  • Licensed member data — names, ages, categories, history. Action: personalised follow-up with those who have not re-registered.
  • Ticketing data — tickets sold, categories, peak times. Action: a special offer on quieter slots.
  • Shop & refreshments — best sellers, average basket. Action: promote the product of the month with a discount.
  • Digital engagement — clicks, quiz entries, newsletter opens. Action: publish more of what engages.
  • Opinion & feedback — surveys, post-event feedback. Action: a short survey after every highlight.
  • Volunteers — who helps, when, on what task. Action: an automated rota with reminders.

« With Sfeira, you go from an amateur club… to a structured one. »

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