For a fast-growing sports club like APM Metz FC, administration quickly becomes a time-consuming challenge. To make daily life easier for its committee and its members, the club chose to bring in Sfeira. A look back at a productive partnership, through the words of treasurer David Maillard.
Simple and reliable, for the committee and for families alike
The first step in this shift was moving memberships online. By adopting Sfeira, APM Metz FC rethought how it collects payments online with one clear aim: a secure tool that everyone can use.
« Sfeira has allowed us to modernise and simplify how we handle membership dues online. The platform is easy to use, reliable, and appreciated by our committee and by families alike. »David Maillard, treasurer of APM Metz FC
Time regained, and support close at hand
Automating the processes markedly reduced the internal admin load. But beyond the tool itself, it was the quality of the human support that made the difference.
« We would also highlight how responsive the Sfeira team is, always available to support us. Thanks to this tool, we save valuable time on administrative work. »David Maillard
New room to grow
Convinced by this first step, the club quickly extended its use of the platform. Sfeira is no longer limited to membership dues: it now supports the sporting and event projects of APM Metz FC.
« Convinced by how well it works, we now use it for our N2 season ticket campaign as well, and soon for match ticket sales. A genuine partner in our club's development. »David Maillard
What this case illustrates
The path taken by APM Metz FC follows a progression found in many clubs: you start with the most painful need — here, membership dues — then extend the tool as confidence grows. Memberships, then season tickets, then ticketing: each piece is added without changing tools, and without re-entering the same data.