The field, decoded.
Guides, first-hand accounts and good practice to fill your venues and keep your audience coming back.
Games & engagement
Gamification is not entertainment. Built properly, it is a revenue line — and the way to occupy the thirteen days when nothing happens between two fixtures.
Why gamification is a revenue line, not entertainment
What already runs, what it can bring in over a season, and where to start.
Gamification and ticketing: the winning pair at AS Beauvais Oise
How gamification and online ticketing lifted attendance at the club.
Beyond sponsorship: turn your partners into a business network
Every game you open is one more 'presented by' slot to sell.
All articles
Practical guides, first-hand accounts from clubs and good practice from the sector.
Opening ticket sales without breaking on the day
Anticipating the traffic peak, preparing capacity, avoiding double sales.
From ticket buyer to member: building a relationship that lasts
Wallet, notifications, quizzes: the levers that bring your audience back.
Cross-sell and golden tickets: grow the basket without pushing
Bundles, add-ons, raffles — where and when to offer them.
"The guest names arrive the night before, by text"
The welcome list builds itself when every partner books their own seats.
The February question: how many seats actually served?
Renew a partnership on seats actually used, rather than from memory.
Sfeira and Les Carabiniers de Billy-Montigny: a digital shift that changes everything
How an N2 handball club went from enduring its admin to genuinely running it.
How RC Grasse digitalised the running of its club
Ticketing, shop and push notifications in one app for 700-800 licensed members.
Immediacy rules: create shareable content without the effort
Producing content that engages, at the right moment, through automation.
Beyond sponsorship: turn your partners into a business network
Moving from sponsorship seen as a cost to an active business network.
No more missed sales: ticketing and your shop should be one
Why combining online ticketing and merchandising maximises your sales.
Gamification and ticketing: the winning pair at AS Beauvais Oise
How gamification and online ticketing lifted attendance at the club.
How APM Metz FC modernised the running of its club
From online dues to N2 season tickets: how one club extended Sfeira step by step.
How Sfeira helps Avion Futsal modernise and grow its revenue
From €3,000 to €10,000 in ticketing revenue within months.
The data that actually helps an amateur club
The indicators that really matter for running and growing a club.
Newsletter
One useful email, no more. Product news and good practice from the sector.
Log in
Access your organiser account.
No account yet? Start free
What kind of organiser are you?
We adapt your space, your fields and your modules to your activity.
Tell us about your club
So we can adapt your space to your organisation.
Choose your town from the list (useful when one postcode covers several municipalities).
Will appear on your subscription invoices. Editable at any time in your account.
Your app, your brand
Logo and colour: your app takes on your colours live.
Logo, colour and name remain editable at any time from your back office.
Choose your plan
Start with no subscription: you pay only a commission on what you take. Changeable at any time from your account.
- Full ticketing — seating, box office, season tickets
- Branded app (iOS/Android)
- Community & fan engagement
- Shop, memberships, SoftPOS payments
- 1,000 complimentary tickets included per year
- Everything in Lite
- Partner area inclus
- Phone support, match nights included
- 5,000 complimentary tickets included per year
Included as standard in Premium.
Not sure which to choose? Work out your rate from your volume ↗
Your account is ready
Here is what we have prepared. All that is left is to finish your setup.
Create your account
These details create your back office — you will not have to enter them again.
The back office is currently in French; an English version is on the way.
Your account has been created 🎉
We are opening your back office… you will be redirected automatically.
Your account has been created 🎉
You can now log in to your back office with the email address and password you have just chosen.
Go to the login screen