Sfeira is the European platform that brings five jobs together in one place: ticketing and season passes; the supporter experience (white-label app, wallet, notifications, games); the online shop and mobile payments; the partner area; and your digital communication tools — news feed, push notifications, publishing to your social networks and messaging. Memberships, the box office, access control, occupancy planning and data come on top. These are five jobs that most organisations handle today with five different tools, five subscriptions and as many files that never talk to each other. Where others build one brick, Sfeira builds all five — and you pay for the lot at the price of a ticketing system. For sports clubs, theatres and venues, festivals and associations.

How is Sfeira different from a standard ticketing system?

A ticketing system sells tickets. That is all it does, and it does it well. Sfeira sells your tickets and season passes, keeps your supporter app alive, runs your shop, takes payment at the box office, manages your partners and publishes to your social networks — in a single tool, on a single database. That is what changes everything: the spectator who buys a ticket becomes a contact you can bring back, a shop customer, a season ticket holder the following year. With five separate tools, that continuity does not exist. And you pay neither a compulsory subscription nor five licences: a single commission, bank fees included.

Sfeira is for sports clubs (professional, semi-professional and amateur), theatres and performance venues, festivals and one-off events, and associations of every size.

What modules does Sfeira offer?

Sfeira offers ten modules: ticketing, season passes and renewals, memberships and patronage, box office, access control, occupancy planning, partner area, fan engagement, cross-sell and up-sell, and data. You switch on only the ones you need.

Does Sfeira provide a white-label mobile app?

Yes. Sfeira provides a mobile app in your own branding (logo, colours, name), published on iOS and Android, with push notifications, a news feed, wallet, member area and gamification.

How are payments handled?

Payments are secure and powered by Viva.com: Smart Checkout for online sales and mobile SoftPOS at the box office.

Where is the data hosted?

Sfeira runs on European hosting: infrastructure and data stay under control, with compliance designed in from the start.

Is Sfeira suitable for associations?

Yes. Associations manage their memberships and subscriptions online, self-service renewals, patronage and the member area, with no spreadsheet and no cheques. And they do not stop at memberships: anything that can be sold can be sold on Sfeira. School-holiday courses, sports schools, tournaments, bingo nights, meals and social evenings, galas, outings and trips — each event goes on sale in minutes. Registrations are paid online, every participant gets their receipt, and you find everyone in the same database as your members. No more cheques to bank and lists to cross-check.

How much does Sfeira cost?

Sfeira charges no subscription to get started. The Lite plan unlocks every feature and is paid for by commission alone, quoted excluding VAT: 8% up to €25,000 of annual volume, 7% from €25,000 to €60,000, then 6% above that — bank fees included, with no fixed fee per transaction. The Premium plan is €129 excl. VAT/month with a 5% excl. VAT commission capped at €3 excl. VAT per sale, the partner area included and phone support reachable on match nights. On Lite, the partner area is an option at €20 excl. VAT/month and phone support at €50 excl. VAT/month. Memberships are billed at €3 excl. VAT each. 1,000 complimentary tickets are included per year on Lite (5,000 on Premium), then €0.15 excl. VAT per free ticket. All prices are billed in EUR. Free demo.

It depends on the price of your tickets. On an €8 ticket, a ticketing system applying a €0.99 minimum per ticket takes 12% of the price; at the 7% tier, Sfeira takes €0.56 excl. VAT, bank fees included. On higher-priced tickets the gap reverses — and we would rather tell you. Either way, you have no subscription, no membership tool, no shop and no partner spreadsheet to pay for on the side: it is all included in the same rate.

Are there any extra fees?

No. Bank fees are included in the rate, there is no fixed fee per transaction, and no subscription on Lite. What you see is what you pay. The only extras, if you use them, are memberships at €3 excl. VAT each and complimentary tickets beyond the annual quota, at €0.15 excl. VAT.

Are you cheaper than other ticketing systems?

Depending on the price of your tickets, yes or no — and we would rather tell you before than after. On low-priced tickets, very common in amateur sport, ticketing systems that apply a minimum per ticket work out considerably more expensive than we do. On higher-priced tickets, a ticketing system with a low flat commission can be cheaper. The real comparison is the total across a season, including everything you use: season passes, memberships, shop, partners and app.

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Revenue

Why gamification is a revenue line, not entertainment

Guide·16 August 2026·8 min read·The Sfeira team

In most clubs, games are seen as entertainment: pleasant, time-consuming, with no measurable effect. That is a filing error. Built properly, a game does three things at once — it takes money, it fills seats, and it gives your commercial lead one more slot to sell.

What already runs, with no development

Four mechanics are in production and can be switched on as soon as the account opens: two that take money, two that bring people back. Each can carry a prize, a sponsor, and reports its figures to the back office.

Golden TicketLive

A winning ticket hidden in the ticketing flow. The supporter buys an entry while booking their seat and finds out whether they have won. The easiest to sell, the easiest to sponsor.

Prize drawLive

Paid entry, drawn at closing. The prize and the partner are configured by the club; winners are only published once you approve.

QuizLive

Themed quizzes with a leaderboard and podium, carrying a prize and presented by a partner. The club's editorial fixture between two dates.

PredictorLive

Match predictions. Free, weekly: the pre-match ritual that brings supporters back into the app without selling them anything.

Alongside this there is a 'Games' area on the supporter side, where people can take part even without a ticket — essential so that your season ticket holders, who no longer buy single seats, can take part. Every entry is archived

The real subject is not the game, it is the foundation

We did not build four games: we built a foundation, and plugged four games into it. That is what changes the cost and the lead time — adding a mechanic is no longer a project, it is a setting. Any new mechanic automatically inherits these six capabilities.

SetupOne game = one record: linked fixture, price, prize, partner, opening window. Created and edited by the club.

MonetisationPaid or free, sold alongside the ticket or bought on its own from the Games area.

Sponsorship'Presented by', logo, prize supplied by the partner. Every date you open multiplies the sellable slots.

Selecting winnersLeaderboard or draw, your choice; a player wins only one prize, ties are separated.

CommunicationNothing is published automatically: the club announces the winners when it decides to.

SteeringEvery entry tracked by game, by date and by channel. The figures are readable with no reprocessing.

The order of magnitude, with your own figures

This is not a promise, it is arithmetic you control. Set your attendance, your number of dates and the price you consider acceptable. The participation rate remains the assumption to debate — put in the figure you actually believe.

Average attendance per date 1 500

Home dates per season 17

Price of one entry 2 €

Participation rate 10 %

Prize games opened per date 2

10 200 €

games revenue over the season

5 100

entries

sponsor slots

attendance × dates × rate × games × price — a projection from your assumptions, not an observed result. Sponsor slots are the 'presented by' placements you can sell across the season, before even counting the prizes supplied by the partner.

Where to start

Not with twenty games. The four mechanics in production switch on immediately — that is already ample to fill a season and measure what it produces for you. After that, we scope two more with you: the ones that answer your problem of the season, whether that is missing revenue, a half-empty venue or a supporter who disappears between two

That is where the difference lies between a club with an app and a club with a community.

See the games in a demo All resources

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